Top-down view of four rowers in a racing shell, seen from above on dark water, with their oars in the water.

We work alongside you to unlock your business’s full potential. With decades of retail and consumer products experience across Fortune 50 companies and startups, we bring strategic insight, speed, and resilience to help you scale and transform, affordably and effectively.

Fractional Expertise with C Suite Leadership:

  • Chief Operating Officer

  • Chief Growth Officer

  • Chief Merchandising Officer

  • Consumer Insights and Management

  • Omni-channel Retail

  • Supply Chain, Inventory Management

  • Organizational, Digital and Business Transformation

  • Financial Planning

Let’s get you where you want to go!

CoLab North

Purpose | Clarity | Actions | Results

  • Hands writing and drawing on a whiteboard with markers, including diagrams and notes about design, video modules, and descriptions.

    Advisory

    Transform ideas into strategy with a clear roadmap to start, scale, or evolve your business. Backed by decades of expertise, we help founders and CEOs focus on long-term vision while we organize today—bringing discipline, thought leadership, and adaptability to every step.

  • Two people sitting at a conference table working on laptops, with a glass reflection showing the scene, in black and white.

    Fractional Leadership

    We turn strategy into execution, optimizing processes, aligning teams, and driving measurable results—without the overhead of a full-time executive.

    With broad experience across strategy and operations, we join your leadership team and drive key initiatives to stabalize, scale and transform you business.

  • A clipboard with paper labeled 'Open Projects,' a white pen, and a laptop on a marble surface.

    Special projects

    Short term projects based on need.  Our team can cover niche experience in key areas on a short term basis. Expertise in branding, marketing, website optimization, assortment and inventory planning. and technology solutions.

Our Approach

We’ve been in your shoes. With C-suite experience across strategy, marketing, digital transformation, and operations, we’ve led startups, scaled brands, and steered transformations. Passion brought us here, experience keeps us calm.

Here’s how we lead:

  • Purpose-Driven We help businesses unlock their team’s full potential with clarity and intention.

  • Fractional by Design Senior expertise, fast and flexible, without the full-time overhead.

  • Embedded Leadership We operate as part of your team, filling structural gaps, aligning efforts, and driving accountability.

  • Simplicity Scales We cut through the noise to focus teams on what matters most, whether you’re starting, scaling, or transforming.

  • Sustainable Energy We build momentum that lasts, creating long-term value without burnout.

Our Core Values:

  • Integrity Over Ego We lead with honesty, humility, and transparency, always putting the business and team first.

  • Curiosity Fuels Progress We ask bold questions, challenge assumptions, and stay open to what’s next.

  • People First, Always We believe empowered teams build enduring businesses. We invest in people, not just outcomes.

  • Momentum with Meaning We don’t chase busywork. We focus on what moves the needle, sustainably.

  • Partnership is Everything We’re not outsiders. We embed, collaborate, and grow with you.

A woman with shoulder-length light brown hair, wearing a black blazer over a white blouse, smiling at the camera in a professional setting.

  • “My passion is to support people to create their best work. Communication, prioritization and empowering teams to drive solutions to grow business is what fuels me.”

    Kelly comes with over 3 decades of consumer-based businesses, having spearheaded significant evolution in various consumer businesses. She has proven results with diverse teams and business models. She thrives in fast paced environments. She is a great partner for any organization managing through today’s ever changing markets. Whether you are starting, scaling or transforming, Kelly will partner with you to evolve your business operating as a thought leader who can integrate your vision through to execution.